Anyone can claim their jeans don't fade. Fewer brands can show you proof. We decided to document exactly what happens to a pair of BLAKC no fade black jeans over 180 days of real-world wear and washing — alongside a standard pair of black jeans from a well-known Indian brand, used identically.
Here's everything we did, how we did it, and what we found.
The Test Setup
We purchased one pair of BLAKC Men's No Fade Black Jeans (slim fit, size 32) and one pair of black jeans from a mainstream Indian fashion brand at a comparable price point. Both pairs started as deep, dark black. Both were photographed under identical lighting conditions before the test began.
Test conditions:
• Both pairs washed together in the same machine, same load
• Cold wash, 30°C, gentle cycle
• Turned inside out for every wash
• Dark detergent used throughout
• Air dried in the shade — no tumble drying
• Total washes over 180 days: 52
• Photographed side by side at wash 10, wash 25, wash 40, and wash 52
Results at Each Stage
Wash 10 — First Noticeable Difference
By the tenth wash, the standard jeans showed the first signs of surface dye loss — a slight reduction in depth on the thighs and knees, areas of highest friction. The BLAKC pair showed no visible change. Both pairs photographed against the same background, same lighting.
Wash 25 — Clear Separation
At 25 washes, the difference became obvious to anyone looking at the two pairs side by side. The standard pair had moved from deep black to a noticeably muted, slightly grey-tinged black. The BLAKC pair remained visually identical to its original state.
Wash 40 — The Grey Zone
The standard pair had entered what most people would call 'faded' territory — a flat, washed-out grey-black that no longer reads as black in natural light. The BLAKC pair still looked sharp. At this point, you could no longer fold them together without the difference being immediately apparent.
Wash 52 — Final Photograph
After 52 washes over 180 days, the result is unambiguous. The standard black jeans are grey. The BLAKC jeans are black. This isn't marginal or debatable. The before/after slider on BLAKC's homepage captures this same comparison — you can drag it yourself and see the difference.
What Customers Are Saying
The test results align with what BLAKC customers consistently report in reviews:
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"Fourth purchase, and still pleased. Never out of style and the colour is not wearing off." — Verified BLAKC customer "The colour and fabric seem everlasting. Amazing fit and quality. The color is not wearing off. The product is a win for me." — Verified BLAKC customer "Fantastic jeans, feels amazing. Sported the black ones for outings — BLAKC is worth the price." — Verified BLAKC customer |
Is the Price Justified?
BLAKC jeans are priced at ₹4,995 — higher than budget options but in line with mid-premium denim. The question isn't whether they're expensive. It's whether they're more economical over time.
A standard pair of black jeans priced at ₹1,800 that looks grey after 6 months and needs replacing every year costs ₹3,600 over two years. A pair of BLAKC jeans at ₹4,995 that genuinely stays black for two-plus years costs less per year of use — and you don't spend time or money replacing them.
When you account for the cost-per-wear, BLAKC is the more economical choice for anyone who regularly wears black jeans.
Our Honest Conclusion
The 180-day fade test confirmed what BLAKC's branding promises: their colour-lock technology genuinely works. The jeans stayed black through 52 machine washes under controlled conditions. No other Indian black jeans brand we tested came close to this result.
If you want black jeans that stay black — not just for a season, but for years — BLAKC delivers on its core promise.
→ Shop BLAKC Men's No Fade Black Jeans: blakc.store/products/no-fade-black-jeans-men
→ Shop BLAKC Women's No Fade Black Jeans: blakc.store/products/no-fade-black-jeans-women
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